Credit Cards 360

This video demonstrates the latest version of S+ while solving a real business challenge. Carefully targeting your marketing efforts is critical for acquiring new customers efficiently and cost-effectively. Spotfire Miners advanced analytics will help you tailor your marketing offers to maximize response and conversion rates. The Spotfire Enterprise Analytics platform will help you integrate and leverage analytics across your organization. In this demo: Retrieve data on who has responded to credit card offers in the past Explore this data to better understand it Using this data, build a model to predict who is likely to respond to credit card offers in the future Use that model to identify the best prospects Export the list of prospects for marketing

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